New Zealand’s premier multi purpose stadium
The Westpac Stadium needed a website to reflect its iconic Wellingtonian status, to reach its target audience and to act as an up-to-date marketing tool. To rectify this situation we built them a new site from the ground up. We gave them a modern and fresh design that reflects the Wellington brand, and a content management system (CMS) so that they have complete control over their content.
We conducted an in-depth analysis phase to determine who was using the site and how they were doing it. Once we had established this it allowed us to design a site with an easy-to-use, intuitive navigation meaning the users of the site can easily find information that they need.
Accessibility is an important issue for the website due to the diverse nature of the site’s users. Taking this into consideration we made sure that the site has a ‘light’ loading time. However, there are still a number of marketing features such as videos, music and virtual tours of the stadium’s facilities which are available to be opened and viewed, but only at the user’s choice.
We chose the Wellington based open sourced SilverStripe content management system (CMS) for the backend. Given that the stadium is a platform for many large events – often on the world stage, we thought it only appropriate to use another of Wellington’s offerings making waves internationally.
Westpac Stadium now has a site that meets two important requirements. It looks great, matching its world famous brand and status, and it is also functionally a great tool for people looking for information on one of Wellington’s most well known icons.