As we all know the New Zealand Rugby Sevens is the country’s largest party with a stadium full of enthusiastic fans dressing up, watching the rugby and having a great time. Breathe Communications and Sonic Mobile were asked to build a mobile phone specific website to help promote the tournament and provide this huge captive audience with an informative and interactive experience.
The site was a huge success exceeding visitor forecasts. This demonstrates the effectiveness of a mobile site as a marketing resource.
The mobile site for the Rugby Sevens gave:
- The organisers of the tournament another avenue to advertise their messages to the audience of 30000+ people for two whole days
- The immediacy of the mobile phones
- A guide of what was on at the stadium and street party, text alerts so that fans always knew when the New Zealand games were on
- Results and team information
- Photos of the best dressed fans
- The ability to vote for favourite players
- A mobile phone competition to win prizes
Features of the site include:
- A mobile specific design to cater for smaller screen sizes
- Light weight pages to account for slower download speeds
- Mobile specific navigation (ie number pad navigation)
- A great user experience
- Multiple handset optimisation