FlyBuys needed a site which promoted it’s annual ‘Star Deals’ and help drive FlyBuys customers to participating stores.
The site presented all of the offers running in the promotion and included interactive maps to help customers find their way to the 1500 stores running the promotion nationwide. The Drupal base site gave the FlyBuys team the ability to make updates to the site content as the month long campaign ran.
The Participating stores took part in competitions which allowed them to upload photos of their displays, which could then be voted for by the public.
The site also featured an interactive game which allowed users to learn about the participating Flybuys partners in a fun and unusual way by driving a little car around a city collecting FlyBuys deals along the way.